Lead Generator (non voice)

Role: Lead Generation Specialist (Non-Voice)

Schedule:

• Flexible,
  ideally Mon – Fri, 10:30 am – 3:30 pm Melbourne Time
  

Job Overview

The Lead Generation Specialist
plays a key role in identifying, qualifying, and nurturing potential leads for
our luxury silk products. This role emphasizes non-voice communication,
leveraging email, CRM tools, and online strategies to reach and engage prospects
in the luxury home and fashion markets. By ensuring a steady pipeline of
prospects, the Lead Generation Specialist directly contributes to our brand’s
mission of delivering high-quality, sustainable silk products for customers who
value elegance and comfort.

About the Company

We are a leader in luxury silk
products, offering high-quality silk bedding, sleepwear, and accessories
crafted with sustainability and beauty at the forefront. Known for our
exceptional standards, we cater to a discerning clientele who prioritize both comfort
and eco-conscious living. We are dedicated to providing a premium experience,
from our meticulously sourced raw materials to our exquisite product lines. We
believe in empowering individuals to lead more comfortable, elegant lives while
making sustainable choices.

Responsibilities

• Research
  & Prospecting: Identify potential B2C and B2B leads through targeted
  research within luxury home and fashion markets.
  
• CRM
  Management: Maintain, track, and update lead data in the CRM system to
  ensure accurate reporting and seamless lead handoff to the sales team.
  
• Engagement:
  Conduct direct email outreach, introducing prospects to our luxury silk
  offerings and brand story.
  
• Lead
  Qualification: Assess potential leads based on interest, budget, and
  alignment with our product offerings.
  
• Market
  Research: Track industry trends in luxury textiles and sustainability,
  identifying new areas of opportunity.
  
• Surveys
  & Feedback: Design and conduct surveys to gather valuable insights
  about prospective customer needs and preferences.
  
• Collaboration:
  Work closely with the sales team to refine lead handover processes and
  optimize conversion rates.
  
• Reporting:
  Monitor lead generation metrics and report on performance, offering
  suggestions to improve the lead generation strategy.
  

Requirements

• Experience:
  Minimum of 1-2 years in B2C or B2B lead generation or a similar role
  within e-commerce or the luxury market.
  
• Tech Skills:
  Proficiency in CRM software, MS Excel, and lead-generation tools.
  
• Communication:
  Excellent written communication skills, particularly in email marketing.
  
• Organizational
  Skills: Strong project management capabilities, with an ability to
  multitask, prioritize, and meet deadlines.
  
• Industry
  Knowledge: Understanding of lead generation best practices and current
  trends in digital marketing, especially within the luxury or sustainable
  product sectors.
  

Highly Regarded
Skills and Experience

• Experience
  with specialized lead generation tools or platforms for high-end retail.
  
• Background
  in data analysis and interpreting customer behavior trends.
  
• Demonstrated
  ability to work in a fast-paced, results-driven environment.
  
• Familiarity
  with sustainable and eco-conscious market trends.
  
• Proactive
  approach, attention to detail, and a drive for excellence.

Source ⇲
Bruntwork Careers