Hubspot Operational Specialist

POSITION OVERVIEW

Role Title: HubSpot Operational
Specialist

Employment Type: Full-Time, 40 Hours
per week

Working Schedule: 8:00 AM to 5:00 PM
Manila Time with one-hour unpaid lunch break

The HubSpot Operational
Specialist, together with the Operations Manager, will oversee and manage the
technical operations of the HubSpot CRM, ensuring the company maximizes
marketing and sales decisions to grow our global reach.

The ideal candidate
will have a deep understanding of HubSpot’s tools and capabilities and be able
to implement and manage campaigns that drive engagement and conversions. Your
role will be pivotal in enhancing our marketing and sales strategies, ensuring
we deliver world-class personalized experiences to our global community.

RESPONSIBILITIES AND
DUTIES

1. Landing Page Design
and Development:

• Collaborate
  with the marketing team and copywriters to design and develop
  high-converting landing pages.
• Ensure
  all landing pages are optimized for both desktop and mobile experiences.
  

2. A/B Testing and
Conversion Optimization:

• Conduct
  extensive A/B testing to maximize conversion rates, aiming to exceed
  industry standards.
• Analyze
  test results and implement changes to improve overall performance.
  

3. Reporting and
Analytics:

• Create
  and manage reporting dashboards to provide accurate, up-to-date sales and
  marketing data.
• Generate
  insights from data to inform strategic decisions and marketing
  initiatives.
  

4. Personalized
Customer Experiences:

• Implement
  interactive and customized experiences for customers, enhancing personalization
  and intimacy.
• Implement
  customer journey funnels to ensure a seamless and engaging experience.
  

5. Collaboration with
Digital Marketing:

• Work
  closely with the Digital Marketing Manager to ensure the peak performance
  of external advertising campaigns.
• Contribute
  to the development and execution of digital marketing strategies.
  

6. Information Portals
and Stakeholder Communication:

• Implement
  information portals for efficient communication with key external
  stakeholders. (i.e Tutor Portal)
• Ensure
  portals are user-friendly and provide relevant, up-to-date information.
  

7. Integration with
Finance:

• Collaborate
  with the finance department to integrate a new shopping cart facility,
  ensuring it supports bundling and loyalty programs.
• Ensure
  seamless customer transactions with a focus on payment gateways and
  multiple currencies.
  

8. Third-Party Plugins
and Integrations:

• Work
  with third-party plugins and integrations to enhance sales performance.
• Keep
  up-to-date with new tools and technologies that can improve our CRM
  capabilities.
  

9. AI Technology and
Innovation:

• Stay
  abreast of AI technology trends and collaborate with the management team
  to implement new initiatives.
• Ensure
  that AI-driven solutions enhance customer experiences and operational
  efficiency.
  

10. HubSpot Expertise:

• Leverage
  extensive knowledge and experience with HubSpot to manage and optimize the
  CRM.
• Handle
  tasks of varying complexity with a solutions-oriented mindset.
  

11. Research and
Development:

• Conduct
  research to stay updated with the latest technologies and best practices.
• Proactively
  seek personal development opportunities to enhance skills and knowledge.
  

12. Collaborative and
Independent Work:

• Work
  independently and collaboratively as needed to achieve team goals.
• Bring
  a proactive, solutions-focused attitude to the role.
  

KEY COMPETENCIES

Technical Proficiency:

• Deep
  expertise in HubSpot CRM, marketing automation, and data analysis for
  optimizing workflows, campaigns, and reporting.

Analytical Thinking:

• Strong
  skills in data-driven decision-making and problem-solving, particularly in
  optimizing campaigns and adapting to market trends.

Marketing Knowledge:

• Broad
  understanding of digital marketing, customer journey mapping, and targeted
  campaigns to enhance engagement and conversion.

Sales Acumen:

• Proficient
  in optimizing sales processes, aligning CRM with sales goals, and driving
  revenue growth through strategic planning.

Communication and
Collaboration:

• Effective
  stakeholder management and team collaboration skills, with the ability to
  present insights and lead cross-functional initiatives.

Project Management:

• Strong
  organizational skills, attention to detail, and the ability to manage
  multiple projects and deadlines efficiently.

Continuous Improvement:

• A
  commitment to learning, innovation, and experimenting with new
  technologies to enhance CRM and marketing performance.

Requirements

Essential/Highly
Desirable:

• Certifications:
  HubSpot Marketing Software certification and/or HubSpot Sales Software
  certification.
• Experience:
  2-3 years managing HubSpot CRM and experience in digital marketing or
  sales operations.
• Technical
  Skills: Proficiency in data analysis tools (Excel, Google Analytics), A/B
  testing, conversion rate optimization, and SEO/content management.
• Proven
  track record with HubSpot CRM, strong analytical and communication skills,
  effective cross-functional collaboration, self-motivation, organizational
  abilities, and project management.

Desirable:

• Additional
  Certifications: Google Analytics, SQL/Tableau, PMP.
• CRM
  Experience: Familiarity with Salesforce, Zoho, or other platforms.
• Technical
  Skills: Basic HTML/CSS, and experience with other marketing automation
  tools.
• Industry
  Knowledge: Background in e-commerce, creative arts, or online education.

Benefits

Independent Contractor
Perks

• HMO
  Coverage for eligible locations
• Permanent
  work from home
• Immediate
  hiring
• Steady
  freelance job

ZR_15323_JOB

Source ⇲
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