Email Marketing Specialist (B2B & B2C)
- Freelance
- General (Remote)
- Monday to Friday
- 40 hours per week
- 8 AM – 5 PM Phoenix, AZ (11:00 PM – 8:00 AM Manila time) (Including 1 hour unpaid break)
While we operate as a predominantly virtual company, we will soon open an office in Phoenix, Arizona, adopting a hybrid work approach for our AZ-based employees. This blend of remote and in-person work offers flexibility to suit diverse lifestyles, reflecting our commitment to work-life balance. We emphasize autonomy, empowering each team member to tailor their work approach for optimal productivity.
Key Responsibilities and Performance Metrics:
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Email Newsletter Production:
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Key Performance Indicators (KPIs): Accuracy of Content (≥ 99%), On-Time Delivery (≥ 95%), Email Bounce Rate (≤ 1%)
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Expectations:
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Input, format, test, and schedule email newsletters using ActiveCampaign or other relevant ESPs, ensuring content accuracy and timely delivery.
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Maintain newsletter quality by rigorously testing across devices and platforms.
Collaboration with Engagement and Audience Retention:
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KPIs: Collaboration Satisfaction (≥ 4.5/5 from peers), Newsletter Performance Uplift (≥ 10% improvement in open/click-through rates)
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Expectations:
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Work closely with the Engagement and Audience Retention Specialist to ensure newsletters follow email marketing best practices and align with overall marketing strategies.
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Adapt and implement feedback for continuous improvement of email performance.
Monitoring and Reporting on Email Performance:
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KPIs: Report Accuracy (≥ 99%), Timeliness of Report Delivery (≥ 95%), Metric Improvements (≥ 10% improvement in open rates and CTRs)
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Expectations:
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Track and analyze email performance metrics such as open rates, click-through rates (CTR), and bounce rates. Provide actionable insights to the Engagement and Audience Retention Specialist.
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Make data-driven recommendations to enhance the effectiveness of B2B and B2C email campaigns.
Process Enhancement and Workflow Optimization:
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KPIs: Process Efficiency (Reduction in Production Time by ≥ 15%), Error Rate (≤ 1%)
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Expectations:
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Identify opportunities to streamline the email production workflow, including content flow, testing procedures, and template updates.
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Propose and implement enhancements to the production process to improve efficiency and output quality.
Issue Management and CRM Support:
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KPIs: Issue Resolution Time (≤ 24 hours), CRM System Downtime (≤ 1%)
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Expectations:
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Address and resolve any CRM or email production issues promptly, ensuring minimal disruption to the newsletter schedule.
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Maintain smooth operations in newsletter production by troubleshooting technical problems.
Newsletter Growth and Retention:
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As part of this role, you will take a lead in improving our newsletter strategy, with a strong emphasis on driving growth and enhancing subscriber retention.
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You will be responsible for developing and executing strategies to increase our newsletter subscriber base, optimize engagement, and reduce churn.
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This includes analyzing performance data, implementing A/B testing, and exploring new distribution methods to ensure that our newsletter remains a key driver of audience growth and loyalty.
Requirements
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3+ years of experience in newsletter design and email marketing strategy, with hands-on experience using ActiveCampaign or a similar platform.
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A portfolio showcasing impactful newsletters tailored for diverse audiences.
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Strong attention to detail with proven project and time management skills.
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Experience Familiarity with CRM systems and production workflows.
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Positive, collaborative interpersonal skills.
- HMO Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
ZR_18776_JOB
Source ⇲
Bruntwork Careers