Content Writer

Key Responsibilities:

1. In-Depth
   Client & Competition Research: Dive deep into understanding our
   clients’ businesses, their competitors, and the market landscape to create
   content that is not only relevant but also positions our clients ahead of
   the competition.
2. Create
   Compelling, Enticing, Buyer-Intended Content: Produce content that is
   designed to captivate and convert. We do not tolerate generic
   content—every word should serve a purpose, enticing the reader to take
   action and driving measurable results.
3. Incorporate
   Transactional and Commercial Keywords Cohesively: Seamlessly integrate
   transactional and commercial keywords into content, ensuring it reads
   naturally while boosting SEO and driving traffic that converts.
4. Collaborate
   Effectively with the Team: Work well within a collaborative environment,
   providing and receiving constructive feedback during peer content reviews.
   Offer insightful notes and criticism that help elevate the work of the
   entire team.
5. Stay
   Up-to-Date with Google Content Policies: Keep up to date with the latest
   changes in Google’s content policies to ensure that all content is
   compliant, up-to-date, and optimized for the best possible search engine
   performance.
6. Innovate and
   Enhance Content Strategy: Continuously contribute fresh ideas and
   strategies to improve our content approach. Work closely with the company
   and fellow writers to refine and elevate our overall content strategy.
7. Keyword
   Research & SEO Expertise: Demonstrate a strong understanding of
   keyword research, SEO strategies, and how to apply them effectively within
   content to maximize visibility, traffic, and conversions.
8. Experience
   with AI Tools: Leverage AI tools to enhance content creation, research,
   and optimization processes, ensuring that all content is produced
   efficiently without compromising on quality or originality.
9. Ability to
   write content for Videos, Social Media, Ads: Be flexible in writing
   content outside of blogs and website pages. While these will be the
   majority of content writing personnel must be able to create any content
   tasks assigned.
10. H-Tag
    Structuring: Implement proper H-tag structuring to enhance content
    readability and SEO, ensuring that headers are used effectively to guide
    readers and search engines through the content.
11. Meta
    Description Optimization: Craft compelling meta descriptions that not only
    summarize the content but also entice users to click, improving overall
    search engine click-through rates (CTR).
12. Anchor Text
    Optimization for Internal and External Links: Strategically optimize
    anchor text for both internal and external links, ensuring that it
    enhances SEO while providing a seamless user experience.

Requirements

1. Proven
   experience as a content writer with a portfolio showcasing buyer-intended,
   lead-driven content.
2. Strong
   understanding of SEO best practices and keyword integration.
3. Ability to
   perform thorough research and translate findings into compelling content.
4. Excellent
   communication and teamwork skills.
5. Experience
   with AI tools and a willingness to adapt to new technologies.
6. A keen eye
   for detail and a commitment to producing high-quality work.

Source ⇲
Bruntwork Careers