Amazon PPC Specialist

Schedule:

• Full-time 9am to 6pm M-F EST (9pm to 6am Manila Time)
• 1 hour unpaid break
  

Client Timezone: Based in Canada

Key Responsibilities:

• Amazon Marketing Strategy:

  • Develop and implement marketing strategies to drive traffic and increase sales for Amazon listings.
  • Optimize the product catalog for improved visibility and sales conversion.
  • Collaborate with sales, IT, and design teams to ensure a seamless and effective customer experience across all channels.

• PPC Campaign Management:

  • Create and manage Amazon PPC campaigns focused on customer acquisition and high ROI.
  • Analyze campaign data and customer behavior using Amazon analytics tools, making data-driven decisions to improve performance.
  • Drive A/B testing and conduct experiments to optimize user engagement and conversion rates.

• Cross-Functional Collaboration:

  • Work closely with the design team to create and upload impactful digital ad assets.
  • Stay current on Amazon’s latest trends, tools, and technologies to keep strategies effective and relevant.

Performance Impact:

• Increase traffic and engagement on product listings (ASINs).
• Improve online sales conversion rates and ROI for PPC campaigns.
• Enhance customer lifetime value (LTV) and average order value (AOV).
• Boost repeat purchases and customer satisfaction, while reducing cart abandonment.

Essential Skills and Qualifications:

• Proven experience in Amazon marketing, with a strong grasp of SEO, PPC, and Amazon advertising strategies.
• Proficiency in Amazon analytics and web analytics tools.
• Deep understanding of Amazon KPIs and data analysis to inform strategic decisions.
• Strong communication skills and a collaborative work style.
• Ability to multitask and manage multiple campaigns in a deadline-driven environment.
• Problem-solving abilities with a creative, results-oriented mindset.
• Familiarity with web design and user experience best practices is a plus.

Source ⇲
Bruntwork Careers